BabyBjörn AB is a family-owned, Swedish company founded in 1961. Right from the start, BabyBjörn’s goal has been to simplify everyday activities for parents and small children by developing innovative products for children up to the age of three. Our products are now used worldwide by millions of parents, and all of them have the same goal: happy, safe children. The enthusiastic reception our products have received from these families inspires us in our efforts to develop safe and attractive, high-quality products. 

When we develop our products, we always try to be both creative and sensitive to children’s and parents’ needs. We aim to identify those little everyday problems and then to come up with ingenious solutions to them. Parents should feel confident in their choice of a functional product that is safe for their child. This is why we take responsibility for every step of our development process and have adopted a long-term approach towards constantly improving and renewing our product range.

This is also why we have worked closely with pediatricians ever since our company was founded back in 1961. The valuable information and comments they provide are vital, both in connection with the development of new products and in the ongoing development of our existing ones. Our cooperation with the medical profession began in Sweden, but now includes an international network of pediatricians in Germany, France, Sweden and the USA.